Rhys brings an unusual combination to RIG: he understands how capability gets communicated in competitive markets, and he’s been on the ground when it gets delivered. His background spans founding A1 Agency, a content and marketing business operating since 2017, and brand marketing at Red Bull Australia, where he contributed to large-scale national activations including Formula 1, Cliff Dive and Flugtag.
The other side of that came on site. As an operator in far north Queensland, Rhys worked inside the project environment that sits at the centre of RIG’s consulting work. At RIG, he leads commercial coordination and capability development, making sure the contractors RIG works with are presented to government clients the way their work actually deserves.